EQUUS by Scappino

EQUUS, a classic formal clothing brand offering a quality product aimed to attract young adults newly introduced into the productive society, needed to be updated toward more contemporary and international aesthetics, thought for a style conscious, dynamic, enthusiast new generation.

We developed a well structured new fresh and contemporary identity, yet maintaining a reference with the existing equestrian background, but conferring a personal sartorial style suggestion. Particular attention has been paid to the selection of the new Identity colors: thought to evoke the business attire in a new original way.

The variety of products commercialized under the EQUUS brand needed a strong brand system, capable to communicate its values throughout very different situations. In order to help the client consolidating the brand image we developed a complete Brand Manual providing solution for every possible usage.