HOM Sports Lab, the new sports underwear line by HOM.
For this launch, we developed a dedicated sub-brand identity and a packaging system designed to clearly stand apart from HOM’s classic range, while maintaining a strong and recognizable connection to the parent brand.
The result is a visual language that expresses dynamism, performance, innovation and cutting-edge design.
A system built to support the positioning of Sports Lab as a technical, contemporary line, created for movement and high performance.
A project where branding, packaging and product storytelling work together to introduce a new chapter in the HOM universe.