Packaging Project for Lavazza’s New Bean To Cup Machine
For the launch of Lavazza’s innovative Bean To Cup machine, I developed a packaging concept that highlights the brand’s leadership in quality coffee and its commitment to cutting-edge product design. This project positions Lavazza as a true leader in the Bean To Cup sector, building on its heritage as a producer of premium coffee beans.
The packaging design combines elegance with practicality, ensuring both excellent product protection and an intuitive unboxing experience. Special attention was given to communicating the machine’s ease of use, making it accessible for all users-from coffee enthusiasts to casual drinkers. Clear visuals and informative graphics guide customers through the machine’s features, emphasizing its user-friendly interface.
A key focus of the packaging is to showcase the machine’s versatility. It offers a wide variety of coffee specialties, including espresso, cappuccino, mochaccino, and more, allowing users to enjoy a full café experience at home or in the office. The packaging effectively conveys this diversity of output, inspiring consumers to explore and create their favorite coffee drinks effortlessly.
Overall, this packaging project supports the successful launch of Lavazza’s new Bean To Cup machine by reinforcing the brand’s reputation for quality, innovation, and exceptional user experience in the global coffee market.
Project Role:
Art Director, Designer, Strategist
Company:
Lavazza
Agency:
Hub09