ORTOLINA REBRANDING AND PACKAGING

A study for the rebranding of an Italian classic.

Sol. 1. We went for a strong brand that would stand out on the supermarket shelf. The genuineness and the freshness of the product is all in the brand, expressed by the fruit box that incorporates the Ortolina inscription.

Sol 2. In order to make the brand stand out on the supermarket shelf, we made a big red seal reseambling the Rodolfi brand to link Ortolina to the family signature. We represented the genuineness and the freshness of the product through the Orchard Effect: a simple old style illustration that interacts with a photographic element.